Wattle’s Book Part 7
How Riches Come To You
When I say that you do not have to drive sharp bargains, I
do not mean that you do not have to drive any bargains
at all or that you are above the necessity for having any
dealings with your fellow men. I mean that you will not need to
deal with them unfairly. You do not have to get something for
nothing, but can give to every person more than you take from him.
You cannot give everyone more in cash market value than you
take from him, but you can give him more in use value than the
cash value of the thing you take from him. The paper, ink, and
other material in this book may not be worth the money you pay
for it, but if the ideas suggested by it bring you thousands of
dollars, you have not been wronged by those who sold it to you.
They have given you a great use value for a small cash value.
Let us suppose that I own a picture by one of the great artists,
which, in a developed society, is worth thousands of dollars. I
take it to Baffin Bay and by ìsalesmanshipî induce a native
dweller to give a bundle of furs worth $500 for it. I have really
wronged him, for he has no use for the picture. It has no use
value to him; it will not add to his life.
But suppose I give him a gun worth $50 for his furs. Then he
has made a good bargain. He has use for the gun. It will get him
many more furs and much food; it will add to his life in every
way. It will make him rich.
When you rise from the competitive to the creative plane, you
can scan your business transactions very strictly, and if you are
selling any person anything which does not add more to his life
than the thing he give you in exchange, you can afford to stop it.
You do not have to beat anybody in business. And if you are in
a business which does beat people, get out of it at once.
Give everyone more in use value than you take from him in
cash value. Then you are adding to the life of the world by every
If you have people working for you, you must take from them
more in cash value than you pay them in wages, but you can so
organize your business that it will be filled with the principle of advancement, and so that each employee who wishes to do so
may advance a little every day.
You can make your business do for your employees what this
book is doing for you. You can so conduct your business that it
will be a sort of ladder by which every employee who will take
the trouble may climb to riches himself. And given the opportu-
nity, if he will not do so, it is not your fault.
And finally, just because you are to cause the creation of your
riches from formless substance which permeates all your envi-
ronment, it does not follow that they are to take shape from the
atmosphere and come into being before your eyes.
If you want a sewing machine, for instance, I do not mean to
tell you that you are to impress the thought of a sewing machine
on thinking substance until the machine is formed without hands,
in the room where you sit or elsewhere. But if you want a sew-
ing machine, hold the mental image of it with the most positive
certainty that it is being made or is on its way to you. After once
forming the thought, have the most absolute and unquestioning
faith that the sewing machine is coming. Never think of it or
speak of it in any other way than as being sure to arrive. Claim it
as already yours.
It will be brought to you by the power of the supreme intelli-
gence, acting upon the minds of men. If you live in Maine, it
may be that a person will be brought from Texas or Japan to
engage in some transaction which will result in your getting what
you want. If so, the whole matter will be as much to that personís
advantage as it is to yours.
Do not forget for a moment that the thinking substance is
through all, in all, communicating with all, and can influence
all. The desire of thinking substance for fuller life and better liv-
ing has caused the creation of all the sewing machines already
made, and it can cause the creation of millions more ó and will,
whenever people set it in motion by desire and faith and by act-
ing in a certain way.
You can certainly have a sewing machine in your house, and
it is just as certain that you can have any other thing or things
which you want and which you will use for the advancement of
your own life and the lives of others.
You need not hesitate about asking largely. “It is your Fatherís
pleasure to give you the kingdom” said Jesus.
Original substance wants to live all that is possible in you,
and wants you to have all that you can use and will use for the
living of the most abundant life. If you fix upon your consciousness the fact that your desire for the possession of riches is one with the desire of the supreme
power for more complete expression, your faith becomes invincible.
Once I saw a little boy sitting at a piano, vainly trying to bring
harmony out of the keys. I saw that he was grieved and pro-
voked by his inability to play real music. I asked him the cause
of his vexation, and he answered, ìI can feel the music in me,
but I canít make my hands go right.î The music in him was the
URGE of original substance, containing all the possibilities of all
life. All that there is of music was seeking expression through
God, the one substance, is trying to live and do and enjoy things
through humanity. He is saying ìI want hands to build wonder-
ful structures, to play divine harmonies, to paint glorious pic-
tures. I want feet to run my errands, eyes to see my beauties,
tongues to tell mighty truths and to sing marvelous songs.
All that there is of possibility is seeking expression through
people. God wants those who can play music to have pianos and
every other instrument and to have the means to cultivate their
talents to the fullest extent. He wants those who can appreciate
beauty to be able to surround themselves with beautiful things.
He wants those who can discern truth to have every opportu-
nity to travel and observe. He wants those who can appreciate
dress to be beautifully clothed, and those who can appreciate
good food to be luxuriously fed.
He wants all these things because it is himself that enjoys and
appreciates them; they are his creation. It is God who wants to
play, and sing, and enjoy beauty, and proclaim truth, and wear
fine clothes, and eat good foods.
“It is God that worketh in you
to will and to do” said the apostle Paul.
The desire you feel for riches is the infinite, seeking to express
himself in you as he sought to find expression in the little boy at
So you need not hesitate to ask largely. Your part is to focus
on and express that desire to God.
This is a difficult point with most people. They retain some-
thing of the old idea that poverty and self-sacrifice are pleasing
to God. They look upon poverty as a part of the plan, a necessity
of nature. They have the idea that God has finished his work,
and made all that he can make, and that the majority of people
must stay poor because there is not enough to go around. They
hold to so much of this erroneous thought that they feel ashamed to ask for wealth.
They try not to want more than a very modest
competence, just enough to make them fairly comfortable.
I recall now the case of one student who was told that he must
get in mind a clear picture of the things he desired, so that the
creative thought of them might be impressed on formless sub-
stance. He was a very poor man, living in a rented house and
having only what he earned from day to day, and he could not
grasp the fact that all wealth was his.
So, after thinking the matter over, he decided that he might
reasonably ask for a new rug for the floor of his best room and a
coal stove to heat the house during the cold weather. Following
the instructions given in this book, he obtained these things in a
And then it dawned upon him that he had not asked enough.
He went through the house in which he lived, and planned all
the improvements he would like to make in it. He mentally added
a bay window here and a room there until it was complete in his
mind as his ideal home, and then he planned its furnishings.
Holding the whole picture in his mind, he began living in the
certain way and moving toward what he wanted – and he owns
the house now and is rebuilding it after the form of his mental
image. And now, with still larger faith, he is going on to get
It has been unto him according to his faith, and so it is with
you – and with all of us.
They have the idea that
God has finished his
work, and made all that
he can make, and that
the majority of people
must stay poor because
there is not enough to
You need not hesitate
about asking largely.
Give everyone more in
use value than you take
from him in cash value.
Then you are adding to
the life of the world by
instructions given in this
book, he obtained these
things in a few months.
And then it dawned
upon him that he had
not asked enough.